Releasing a game demo can cut your sales in half, warns Schell

Releasing a game demo can cut your sales in half, warns Schell

Schell games CEO and industry analystJesse Schell has warned that releasing a demo of your game before launch can kill your sales. Schell argues his case against releasing a demo at DICE Summit 2013 last week, and he had the stats to back up his claim too.

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via: www.vg247.com

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