Sony “Looking Into” Vita Pricing and Marketing

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Sony “Looking Into” Vita Pricing and Marketing

Sony “Looking Into” Vita Pricing and Marketing
On an earnings call to discuss Sony’s disappointing third quarter, its CFO acknowledged its need to better promote the Vita. The PlayStation Vita has been on the market almost a year now, and it’s safe to say the handheld is off to a slow start.

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via: www.escapistmagazine.com

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