Political ads coming to Xbox dashboards??

MotweraStatus (Legacy)Leave a Comment

Sooo, according to Washington Post: The ads, which would appear on the Xbox Live dashboard and other Microsoft products, combine Microsoft user IDs and other public data to build a profile of Xbox users. Campaigns can then blast ads to selected demographic categories, or to specific congressional districts. And if the campaign brings its own list of voter e-mail addresses, Microsoft can match the additional data with individual customer accounts for even more accurate voter targeting. Oh god, more ads? … Read More